Monday, February 24, 2020

Lyon and U.S Traditions Essay Example | Topics and Well Written Essays - 500 words

Lyon and U.S Traditions - Essay Example From then on the idea of "festival of lights was born". The people of Lyon up to this day continue to celebrate this visually spectacular tradition. Currently the festival takes place in four events whereby light installation illuminates the city of Lyon attracting thousands of visitors as tourists. Apart from celebration, the festival also provides an opportunity for communication forum with other cities in France and also around the world concerning the issue of light in town and city dwelling is discussed. Lots of tourists visit Lyon every year to watch the event. Lyon is rich in culture and traditions that attract a lot of people allover the world.(Robert 2009) The winter festival of lights in U.S. involves the lighting of a 5 kilometer road stretch adjacent to Niagara falls with over three million sparkling lights turning the falls into a wonder winterland.This festival attracts visitors from across Ontario, North America, Canada and beyond. The event began in 1983 as a result of collective consultation and participation of Canada and Niagara parks commission with other business organizations to create the festival. The winter festival made and agreement in 1992 with the Canadian Inc to come up with Disney enchantment displays located at the base of Murray hill in Queen Victoria Park. The festival has been highly recognized than any other display.

Friday, February 7, 2020

Dynamic Development of Marketing Management Strategies and Article

Dynamic Development of Marketing Management Strategies and Organizational Performance - Article Example The strategy is simply a choice. Prosperity is linked not only with profitability but also the long term growth. It's like steering a ship in the ocean with the danger that pirates may take over, or it might become the victim of the deadly waves. The ship here refers to the company itself and the challenged here include the competitors, the environment etc. Thus, there is a strong need for the managers to make a strategy that works as an action plan to achieve the aimed objectives. The objectives may be both financial such as higher revenues, lower costs, high profits and non-financial just to be the top in the industry, largest market share, or to place the product in the top minds of the customers. Thus, the need arises to have a blueprint that tells how to go about it Companies need to diverse, differentiate, integrate backward or forwards, and manage business portfolio balanced. The managers need to do planning, develop a vision, has to set their mission, develop long term plans and these all are further divided into different objectives and goals. But it is important that the strategy is to be consistent with the organizational goals and policies, it should be flexible enough to respond to the faster-changing environment in which it is operating, and it should add value to the organization and become a source of advantage over its competitors, and lastly, it should be feasible and practical enough to get through. Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives (David F.R., Strategic Management). The process of strategic management involves three stages, viz. formulation of a strategy, implementing a strategy and lastly, evaluating the strategy. Since organizations have limited resources thus they need to choose from amongst the alternatives available. Setting a strategy starts with developing a strategic vision so as to provide long term direction, and provide a purpose to the organization. The strategic vision is then converted into specific performance objectives for the company to achieve. And then forming strategies to achieve the desired outcomes that have been developed in the form of objectives. This all was the planning portion of the process; no strategy is useful until it is implemented and executed effectively and efficiently. In the end, the eval uation stage begins which requires comparing actual i.e. the reality with the planned.